Unproductive
In anticipation of Roe V Wade being overturned, I brought a proactive, semi-unconventional idea to McGarrah Jesse's leaders. And believe it or not, we did it.
When abortion trigger laws went into effect August 25, 2022, we took to the streets of Austin and Nashville, plastering them with one simple message: Male birth control is an act of solidarity with every human who owns a uterus.
As a Texas agency, it was important to choose battleground cities in the heart of conservative states.
Our goal was to embolden people from all backgrounds and beliefs to have conversations they might not have had otherwise. To ask why birth control mostly falls in a woman’s lap, literally and figuratively.
And yes, those are custom condoms McJ kept in a bowl at the front desk.
Some people loved it. Some people hated it.
Art Director: Page Kastner | CD: Steph Cain | CCO: Tim Roan
Photographer: Nicole Truly | Producers: Sean Phung, Abby Hinojosa, Mase Kerwick